Fashion Photography

Fashion photography has been a highly popular type of photography in the last century. Developed paticularly through the ages, fashion changes constantly and never grows old, it is simply given more and more exposure as technology develops through time for example magazines, television and then the internet. Fashion is a huge multi-billion dollar industry, and photography is a massive part of this, as there obviously has to be a way for people to convey thier new collection. Fashion through time has changed from very formal styles to a more casual free style of clothing, like bright psychedelic colours in the 60's combined with the mini skirts fashion. much has changed in fashion through the ages. Models being one, there's a lot of contreversy over fashion model's weight, often being pressured to wear size 0 clothing, which means practically starving themselves, as the image of what is "beautiful" has changed so drastically through the years. The photo below shows a fashion photo from the 60's.

The man who is considered the founder of fashion photography is Adolph de Meyer, he became the first official photographer for the major fashion magazine Vogue in 1913 and then worked in fashion photogrpahy untill 1922, where he worked at Vogue and Vanity Fair. Fashion magazines themselves, have always been the public's favourite way of viewing the fashion photography, often seeing thier favourite celebrities on the front covers and the models for the magazines. (Below - Vogue front cover featuring Kate Moss).

Cecil Beaton is considered a famous and succesful fashion photographer from a few decades ago, he became the photographer for British Vogue in 1931, and also worked for the magazine Vanity Fair and often took photographs of famous celebrities from Hollywood and the Royal family.

Technology is used to ensure that the quality of the photographs come out as highly as possible. The set up of the photograph set with backgrounds and lighting set up to get light at the perfect angles to see every detail needed, also if the photos wanted have a certain style it can all be set up with lighting and high quality cameras in order to achieve the perfect effect for what is desired.